scoot
From no-frills flights to low-cost marketing, the Scoot way
The airline's CEO, Campbell Wilson stars in a barebones video to address both safety and business imperatives for the embattled carrier.
Scoot uses VR to show what's 'Permitted on board' its 787
Quirky characters provide a pleasant enough tour, but Ad Nut has questions about such uses of VR, and the airline's supposed benefits.
Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline
Scoot and Tigerair have completed the brand integration they announced nine months ago.
Scoot, Tigerair to come under single brand name
Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.
How search marketing for Scoot differs from SIA: Performics
SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.
Child-free zones on airline flights require careful marketing
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.
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