Feb 26, 2015
Real Madrid is the most popular club in China...online
Mailman Group's Red Card 2015 indexed the engagement ratings of global football teams across China’s football-obsessed digital landscape. Real Madrid is the highest ranked club, narrowly beating Spanish rival FC Barcelona. The data assesses seven key performance metrics including social following and online buzz across China’s major networks such as Sina and Tencent Weibo, Netease, TMall, Weishi and WeChat. Key questions the report answers are: What new revenue streams have football clubs started creating this year? Which club drives the most sales on Tmall? And which European team or World Cup nation is most successful in China right now?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Jul 27, 2015
Real Madrid capitalises on China popularity with ...
Jan 17, 2020
Douyin scores for football leagues
Feb 27, 2013
European football clubs pave way into China for ...
Just Published
2 hours ago
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
3 hours ago
Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
.png&h=268&w=401&q=100&v=20170226&c=1)
4 hours ago
Apple’s latest campaign celebrates innovation in ...
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
5 hours ago
Ahead of Trump's second-term, Meta to scrap fact ...
Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.