Surekha Ragavan
Apr 5, 2019

Photos: Vintage cars get royal treatment at Cartier auto show

The biennial event in India was held in Jaipur this time.

This year’s Cartier ‘Travel With Style’ Concours d’Elegance took place at Jaipur’s opulent Rambagh Palace in February. The Cartier Concours is an important event in the car enthusiast’s calendar as a role in preserving and restoring vintage and classic cars in India. The biennial event usually pulls in royalties, celebrities, sportspeople and businessmen, from India and regionally. The event has previously been held in Mumbai, New Delhi, and Hyderabad.

As has been the case since the first edition of the event in 2008, Rana Manvendra Singh, a member of the former royal family of Barwani in Madhya Pradesh, is curator of the event. Meanwhile, Prince Michael of Kent was appointed as judge of the Jaipur edition of the show.

The variety of cars and motorcycles on display were divided into various categories. For four-wheelers, categories included pre-war classics (American/European), pre-war classics European – Rolls Royce, post-war classics (American/European), roadster, preservation class, and Indian heritage class. The bonus Thunderbird class paid homage to the first four generations of Ford Thunderbird, starting from 1955. There was also a pre-war transportation class featuring an array of wagons, carriers and other commercial vehicles.

The event – and all previous editions of the show – was produced by Mumbai-based agency 70 EMG. The first of the two-day show was reserved for judging where the jury scrutinised the vehicles for form, style, and design. The second day had VIPs and invited guests witness an array of motorcycles, cars and commercial vehicles on the palace lawns. As a bonus, guests were treated to the company of the palace’s resident peacocks.

Curator Singh said, “[The event has] become a dominant force in saving our automotive heritage. By bringing in new classes, Cartier is saving a lot of things – a lot of emotions, memories, nostalgia which are attached to these machines.”

Source:
CEI

Related Articles

Just Published

10 hours ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

12 hours ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

13 hours ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

15 hours ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.