Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.
Originally from the Kumamoto prefecture in Japan, the fluffy anime bear mascot Kumamon has landed at the Kowloon station dressed up in Christmas sweater. The outdoor campaign commissioned by the Hong Kong MTR to Cheil Hong Kong includes a real-life train compartment as well as souvenir tickets. The campaign runs until 10 January next year.
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Now that Duo the Owl is back from the dead, was the stunt a success?
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
The incumbent was CBP London.
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
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