News
Benjamin Li
Jun 22, 2011

Miele holds 'recycling' fashion show to drive 'green' awareness

'Forever better with Miele', a fashion show organised by the Hong Kong charity Redress, took place on 16 June at Watermark, Star Ferry Pier in Central. Over 300 guests watched as 15 Hong Kong fashion designers, including Dorian Ho, Johanna Hom, Bonita Cheung, and Cecilia Yau revealed their collection of 'new' garments, all reconstructred using second-hand clothing. The event aimed to raise awareness about textile waste reduction in Hong Kong, PRBrownies was the PR team behind the event.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

How Trust Bank went from zero to a million customers in less than three years

7 How Trust Bank went from zero to a million customers in less than three years

Lululemon hands media account to GroupM in key Asian markets

8 Lululemon hands media account to GroupM in key Asian markets

WPP set to drop GroupM brand in media shake-up

9 WPP set to drop GroupM brand in media shake-up

Six agencies pitch for Emirates' $126 million global media account

10 Six agencies pitch for Emirates' $126 million global media account

Related Articles

Pizza Hut lures lunchtime queues in Hong Kong
Apr 1, 2025
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Cathay flies over Hong Kong's former airport for nostalgic stunt
Apr 14, 2025
Staff Reporters

Cathay flies over Hong Kong's former airport for ...

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Mar 24, 2025
Staff Reporters

Google Maps turns 20, celebrates Hong Kong's ...

DDB wins Grand Effie in Hong Kong
Oct 24, 2024
Staff Reporters

DDB wins Grand Effie in Hong Kong

Just Published

Apple leads as US dominates Kantar's Top 100 Global Brands
2 days ago
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Microsoft to retire Xandr DSP in favour of an AI-powered future
2 days ago
Joseph Arthur

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges
The Information
2 days ago
Gideon Spanier

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
2 days ago
Minnie Wang

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.