Benjamin Li
Jun 22, 2011

Miele holds 'recycling' fashion show to drive 'green' awareness

'Forever better with Miele', a fashion show organised by the Hong Kong charity Redress, took place on 16 June at Watermark, Star Ferry Pier in Central. Over 300 guests watched as 15 Hong Kong fashion designers, including Dorian Ho, Johanna Hom, Bonita Cheung, and Cecilia Yau revealed their collection of 'new' garments, all reconstructred using second-hand clothing. The event aimed to raise awareness about textile waste reduction in Hong Kong, PRBrownies was the PR team behind the event.

Related Articles

Just Published

5 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

6 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

7 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

7 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.