miele

May 15, 2013

CatchOn named Miele's PR AOR in Hong Kong

HONG KONG - German luxury appliance brand Miele has handed its Hong Kong PR brief to local PR and marketing agency CatchOn Communications after a competitive pitch in April.

Jun 22, 2011

Miele holds 'recycling' fashion show to drive 'green' awareness

'Forever better with Miele', a fashion show organised by the Hong Kong charity Redress, took place on 16 June at Watermark, Star Ferry Pier in Central. Over 300 guests watched as 15 Hong Kong fashion designers, including Dorian Ho, Johanna Hom, Bonita Cheung, and Cecilia Yau revealed their collection of 'new' garments, all reconstructred using second-hand clothing. The event aimed to raise awareness about textile waste reduction in Hong Kong, PRBrownies was the PR team behind the event.

Mar 25, 2011

Ogilvy Singapore named creative agency for Miele

SINGAPORE - Ogilvy & Mather Advertising Singapore has been appointed the creative agency for premium domestic appliance brand Miele, following a competitive pitch.

Nov 11, 2010

Miele kicks off a ‘Cool index contest’ to redefine cool

South China Morning Post (SCMP)'s advertising and marketing services division is kicking off a ‘Cool index contest’ for premium German domestic appliance brand Miele today. The objective of this campaign is to create awareness of Miele’s new Cooling Range.

Jul 13, 2010

Siemens appoints Mediacom to white goods' media in Hong Kong

HONG KONG - German home appliances giant Siemens has chosen Mediacom to enhance the brand presence of its white goods business in Hong Kong.

Jul 12, 2010

Siemens appoints Mediacom to white goods' media in Hong Kong

HONG KONG - German home appliances giant Siemens has chosen Mediacom to enhance the brand presence of its white goods business in Hong Kong.