How kids in Southeast Asia use devices
More than 40 per cent of kids in Southeast Asia are most likely to use a smartphone or tablet for more than an hour when their parents let them, according to a new study. Samsung Kidstime and theAsianparent.com surveyed 2,714 parents from Indonesia, Malaysia, the Philippines, Singapore and Thailand about kids' usage of mobile devices and apps. Collectively the respondents have at least 3,917 children aged between 3 and 8 years. The full report is available at http://bit.ly/DeviceUsageAmongKids2014
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
HCLTech and IBM launch generative AI Centers of ...
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
Why TikTok for Good campaigns win plaudits with the ...
More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
Kraft Heinz's CMO on marketing Western sauces to a ...
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
McDonald's India uses 'Newton-level' math to bring ...
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.