Aleetza Senn
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As travel booms, here's how agencies can take ...
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
How the CMO and CIO can just get along
How to turn the CIO/CMO relationship from a pain in the ass into a harmonious business asset.
Getting personal with data: Are you after a ...
True understanding of customers, according to Aleetza Senn of analytics specialist Sparkline, is like the difference between meeting someone on Tinder and taking the time to learn enough about them to form a lasting relationship.
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