Jan 23, 2014
DATA POINTS: The impact of online storytelling
Waggener Edstrom surveyed 2,200 people in Asia-Pacific for its report, "Content Matters: The impact of brand storytelling online", which delves into social-media usage and how following a brand leads to increased engagement, advocacy and spending. Please see the related-article link at the bottom of the page for more about this research. (We have cropped the infographics into piece for easier viewing; the full versions appear at the end.)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Sep 26, 2011
Waggener Edstrom expands operations in Australia
Aug 13, 2012
Changi Airport Group selects Waggener Edstrom as AOR
Just Published
4 hours ago
Generation Greytt: The trillion-dollar market that ...
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
.png&h=268&w=401&q=100&v=20170226&c=1)
5 hours ago
TBWA dominates in Japan/Korea AOY 2024 awards
Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.
6 hours ago
Hong Kong's unique spirit: A 'Never Normal' love ...
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
7 hours ago
Global ad spend to hit $1.08 trillion in 2024 as ...
WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.