Jul 10, 2014

DATA POINTS: Screen 'stacking' in Asia-Pacific

Five in 10 APAC consumers admit to screen 'stacking'—using some other device while watching television—because the television alone is not enough to satisfy their information and social-sharing needs, according to new research from TNS. Please see the related-article link at the bottom of the page for more details.

Related Articles

Just Published

15 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

18 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

19 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

19 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.