multiscreen
Lotame introduces tech to enable cross-device targeting, sequential storytelling
ASIA-PACIFIC - DMP (data-management platform) Lotame has introduced technology that it claims can identify relationships between mobile devices, allowing advertisers to increase reach, tell sequential brand stories across screens and apply intelligent frequency capping.
DATA POINTS: Screen 'stacking' in Asia-Pacific
Five in 10 APAC consumers admit to screen 'stacking'—using some other device while watching television—because the television alone is not enough to satisfy their information and social-sharing needs, according to new research from TNS. Please see the related-article link at the bottom of the page for more details.
Meshing and stacking: APAC consumers lead world in multiscreening
ASIA-PACIFIC - When it comes to watching TV and using mobile devices simultaneously, people in Thailand 'mesh' (consume related content) at well above the global average, while users in Australia tend to 'stack' (use their phone or tablet for something not related to what's on TV), according to the 2014 AdReaction Report from Millward Brown.
DATA POINTS: Multiscreen use in Asia-Pacific
Millward Brown's 2014 AdReaction Report, released today, details Asia-Pacific consumer habits (versus global averages) for factors such as total screen time per day, time spent using multiple screens simultaneously, whether multiscreening is related to what's on TV or not and receptivity to advertising across media. Please see the related-article link at the bottom of the page for more information.
Australians on board with DTT, slow to watch videos on multiscreens
AUSTRALIA – It’s taken six years but 95 per cent of all Australian households had at least one DTT (digital terrestrial television)-enabled TV set in Q42011, an increase from 90 per cent at the start of last year, according to the Australian Multi-Screen Report by Nielsen, OzTAM, and Regional TAM.
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