DATA POINTS: 'Made in China' doesn't mean what it used to
China's appearance at No. 9 in FutureBrand's 'Made in' report indicates an evolution in how the country is seen as a place of origina, from cheap and low-cost to a global player in higher-skill sectors like autos and electronics. The FutureBrand research surveyed more than 1000 consumers in several countries. Japan and South Korea also appear in the top 10, and India, Australia and New Zealand appear in the top 20. See the related link at the bottom of this page for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
'All polish, no punch': Adland reacts to Jaguar’s ...
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Creative Minds: Nutthida Patthanhatirat thrives on ...
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
How to take the guesswork out of Ramadan marketing ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.