Staff Reporters
Nov 1, 2012

DATA POINTS: Japan's retains its appetite for luxury

Desire for luxury goods remains strong in Japan despite the tumultuous events of last year and continuing uncertain economic circumstances, according to a report by McKinsey & Company’s Consumer and Shopper Insights division. The Japan Luxury Consumer Survey, now in its fourth year, canvassed 1,450 consumers online between April and May.

Running against the predictions of many market observers, the study finds that attitudes to luxury purchases have changed little following last year’s earthquake. Less than 20 per cent of respondents showed diminished desire in shopping for luxury goods than before the disaster. Ten per cent of chief executives surveyed even said the event had a positive impact on company performance, and 70 per cent were optimistic about the short-term prospects for the luxury sector.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.