As the Clios staff faced the universally-shared conundrum of working from home while trying to raise restless kids who couldn't understand what their parents were up to, an idea was born.
That idea was Color Me Clio: A Coloring Book for Creatives (and their kids) in Quarantine, which aims to kill two birds with one stone: Keeping little rugrats busy while celebrating and publicising their award-winning work.
The collection includes global work from agencies like McCann, AKQA, RPA, Publicis, Mother, Wieden + Kennedy, Cheil and BOND and includes Cheil Hong Kong's shortlisted entry for Chupa Chups. Brands represented include Fox, Fifa, Hubba Bubba, Hasbro, Ikea, Microsoft, Greenpeace, MGM and more.
"Our hope is to give people in the industry a stress relieving activity and/or a gift to their children that can launch a conversation about what mom or dad does for a living (or provide an appropriate answer to the millions of questions they're asking while you're on a Zoom call)," says Clios director of public relations Sheena Bermingham.
Anyone who wants the book can download it here. They're then invited to share their creations on Twitter and Instagram at #ColorMeClio.
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