Bionic arms, turbines and Bentleys feature in latest 'Great Britain' work

The UK’s Department for International Trade has launched what it says is its largest ever international trade and investment marketing campaign, which aims to make the UK a business destination of choice.

Part of the longstanding 'Great Britain' campaign, the latest work positions the UK as the "home of impressive and surprising" creativity, expertise, innovation and quality.

The campaign includes print placements in The Economist, Forbes and Business Week; advertising in international airports including Hong Kong, New York, Los Angeles, Dubai, Frankfurt, Amsterdam and Singapore; and digital promotion.

The work seen above highlights Touch Bionics, a UK-based developed of prosthetic technologies, and DONG Energy, a Danish energy company that holds the largest portfolio of offshore wind farms in the UK.

As another part of the push, the government has launched www.great.gov.uk, which provides practical advice to UK businesses seeking to reach global markets and information for international buyers, including a ‘Find a Supplier’ tool. It also includes pages for four key target markets: the US, Germany, China and Japan. 

The agency for the work was the UK's Engine Room.

This video highlights the UK's automotive, creative, technology and healthcare industries: