Ad Nut
Apr 25, 2019

Avengers icons loom large over Kuala Lumpur

The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.

A promotion for the new Avengers film placed Iron Man, Thor's hammer and other icons into the sky above Kuala Lumpur, courtesy of a fleet of 300 Intel drones—nearly one for each of the recent feature films set in the Marvel superhero universe.

Ad Nut kids. In fact, Ad Nut can only marvel at the overwhelming success of the Marvel films. And even though drone shows are kind of old hat by now, Ad Nut has to admit it looks pretty cool.

The event, which took place Tuesday, was organised by Dentsu X for The Walt Disney Company. The feat earned a place in something called the Malaysia Book of Records* for "most number of drones used in a light show". 

Good news if you missed it: The show will be repeated tomorrow at 8 and 10 pm, weather permitting.

* Ad Nut heartily recommends the Malaysia Book of Records website, where one may easily waste many happy hours perusing various achievements by Malaysian people and organisations, many of which are truly remarkable. Ad Nut particularly enjoyed the "Human Achievement" section, where one may learn about "the most number of hairstylists in an awards event" and "the most number of plates of 'char kuey' prepared in 1 hour" and "the most number of fish head curry variety in an event".

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

2 days ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

2 days ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

2 days ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.