The Work
Staff Reporters
Jun 8, 2012

Alibi Bourbon campaign by JayGrey

Images from JayGrey's new campaign targeting hard working, BS free, true Bourbon drinkers for Alibi Bourbon in Australia. (Warning: Images are potentially NSFW, depending on where you work.)

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

New Zealand’s newest pop-up restaurant aims for the stars—literally

2 New Zealand’s newest pop-up restaurant aims for the stars—literally

The Philippines' top 50 brands

3 The Philippines' top 50 brands

OMG Thailand strengthens leadership bench with key appointments

4 OMG Thailand strengthens leadership bench with key appointments

KitKat ad features man weighed down with office burdens

5 KitKat ad features man weighed down with office burdens

Dentsu China overhauls leadership

6 Dentsu China overhauls leadership

'Very demure, very mindful': TikTok's latest craze is marketing gold

7 'Very demure, very mindful': TikTok's latest craze is marketing gold

Unilever consolidates creative accounts for beauty brands with WPP

8 Unilever consolidates creative accounts for beauty brands with WPP

PHD appoints Eileen Ooi as APAC CEO

9 PHD appoints Eileen Ooi as APAC CEO

Lavazza ad teams up robot with US stars of The Office

10 Lavazza ad teams up robot with US stars of The Office

Related Articles

JayGrey Australia gets tough in Alibi Bourbon campaign
Jun 8, 2012
Staff Reporters

JayGrey Australia gets tough in Alibi Bourbon campaign

THE WORK: Athletic-wear brand confronts workout weakness in campaign by JayGrey
Sep 6, 2012
Staff Reporters

THE WORK: Athletic-wear brand confronts workout ...

JayGrey uses parkour and bonsai 'fails' to promote vodka
May 10, 2012
Staff Reporters

JayGrey uses parkour and bonsai 'fails' to promote ...

Paul Worboys joins JayGrey as managing partner in Australia
Jan 29, 2010
Kenny Lim

Paul Worboys joins JayGrey as managing partner in ...

Just Published

Asia-Pacific Power List 2024: Neil Trinidad, GCash
12 hours ago
Staff Reporters

Asia-Pacific Power List 2024: Neil Trinidad, GCash

Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.

Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism
12 hours ago
Nikita Mishra

Leo Burnett’s new Australia CEO embraces innovation,...

In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.

Is it time to leave the fitness cult? Virgin Active thinks so
14 hours ago
Staff Reporters

Is it time to leave the fitness cult? Virgin Active ...

The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

80% of brands worried about agency use of gen AI, WFA survey finds
14 hours ago
Alessandra Scotto di Santolo

80% of brands worried about agency use of gen AI, ...

Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.