Paul Worboys joins JayGrey as managing partner in Australia

Worboys had been consulting since leaving his position as head of digital and direct at Saatchi & Saatchi Sydney a year ago.

Grey Group Australia and New Zealand's group chairman, Paul Gardner, described the appointment as “the icing on the cake” for the agency following its rebrand from Grey Sydney to JayGrey in September 2009.

On Worboy’s credentials, Gardner said: “Paul has over twenty years experience in both London and Sydney within Ogilvy, Leo Burnett, TBWA and Saatchi & Saatchi. He has a strong planning background, understands integration as well as any person in the Sydney market place and is, in my opinion, the perfect partner for Jay and our Sydney businesses.”

He added: “We set out to be noisy, nimble and entrepreneurial and have been surprised and delighted at how the market place, our clients and prospects have taken what we are trying to achieve to heart.”

Worboys said: “While other agencies talk themselves up, JayGrey’s been talking its clients up with the work they’ve run. For me it’s not a question of why I would join them but more a question of why the hell I wouldn’t. Great people and great work – isn’t that the way it’s meant to be?”