ZenithOptimedia wins WDA media AOR

The appointment is effective from 21 February for a period of two years

The pitch was called in January. WDA had no media AOR previously and worked with different agencies on a project basis.

ZenithOptimedia will be tasked with media plans and purchasing well-targeted advertising space in local media channels for WDA’s public education programme on the Singapore Workforce Skills Qualifications (WSQ) System and other training programmes under the Continuing Education and Training (CET) System.

"We are delighted that WDA has chosen ZenithOptimedia as their agency-of-record to provide channel-neutral media recommendations that will help drive response to the multi-faceted training initiatives. We look forward to working with WDA to provide effective communication solutions to meet WDA’s objectives,” said Vikram Bansal, managing director of ZenithOptimedia Singapore.