ZenithOptimedia promotes Malcolm Hanlon to COO of Asia-Pacific

Hanlon has been elevated from the position of managing partner Asia Pacific, which he took on in early 2010. Prior to this, he had been CEO of Zenith China for three years and with ZenithOptimedia International for five years before that.

At the time, Phil Talbot, CEO ZenithOptimedia Asia Pacific said that Hanlon’s three years in China saw him "reconfirm Zenith’s position as a leading media brand in China". His promotion to a pan-regional role will enable ZenithOptimedia “to use (Malcolm’s) considerable talents across the region as a whole, whilst maintaining key client contacts in China," Talbot said.

Hanlon says that ZenithOptimedia continues to go from strength to strength inthe Asia Pacific region, with its powerful ROI proposition. He says that his expanded regional role will help to further build on the group's leading market position and help to capitalise on regional growth opportunities.

Meanwhile, Vikram Bansal has been promoted to CEO of ZenithOptimedia's Singapore business. He was previously managing director in Singapore.