ZenithOptimedia promotes Bansal and Hanlon

Bansal is promoted from managing director ZenithOptimedia Singapore, while Hanlon is elevated from the position of managing partner Asia Pacific.

In Singapore, Bansal took over the managing director role two and a half years ago, and in that period, has turned around ZenithOptimedia-Performics into the Best Agency & the Best Search Agency in South-East Asia, an accolade its never achieved before in its 14 years of existence.

This success, he says, is down to building a cutting edge integrated media offering as well as aggressive rationalisation and driving efficiencies.

As a result, ZenithOptimedia Singapore has been conferred the ZenithOptimedia Office Transformation Award 2011 for the best office turnaround amongst all 80 countries around the world.

For his efforts Bansal has also been recognized as Singapore’s Media Person of the Year, for 2010.

Early 2010 saw Hanlon assume the managing partner role, having been CEO of Zenith China for three years and with ZenithOptimedia International for five years before that.

At the time, Phil Talbot, CEO ZenithOptimedia Asia Pacific said that Hanlon’s three years in China saw him reconfirm Zenith’s position as a leading media brand in China. His promotion to a pan-regional role was for ZO “To use (Malcolm’s) considerable talents across the region as a whole, whilst maintaining key client contacts in China," said Talbot.

Hanlon said that ZenithOptimedia continues to go from strength to strength in APAC with its powerful ROI proposition and that his expanded regional role would further build on its leading market position and help to capitalise on the growth opportunities in APAC.