Chikli takes on the CEO role immediately. Former Greater China leader Steven Chang quit more than one year ago before he headed to Tencent to be its corporate vice president in charge of online media advertising sales.
In addition to increased geographical responsibilities, Chikli will also build the Performics and Newcast businesses across Greater China and assume regional client leadership for the LVMH account.
Reporting to Chikli will now be:
- SiewPing Lim, previously CEO of Zenith China, now promoted to CEO of ZenithOptimedia China
- Venus Lai, MD of ZenithOptimedia Hong Kong
- Irene Chang, MD of ZenithOptimedia Taiwan
Lim's position will remain vacant until the agency finds a replacement. Her counterpart, Mathias Chaillou, remains as managing director of Optimedia China.
Commenting on Chikli's promotion, Gerry Boyle, APAC chairman of ZenithOptimedia, said, “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, has led our business in China to huge growth in revenue, reputation and talent".
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