Jenny Chan 陳詠欣
Nov 16, 2015

ZenithOptimedia names Greater China CEO

SHANGHAI - More than a year after its former Greater China CEO Steven Chang left, ZenithOptimedia has promoted Mykim Chikli, previously China CEO, to Greater China CEO, while naming SiewPing Lim to take over Chikli's role.

L-R: Chikli, Lim
L-R: Chikli, Lim

Chikli takes on the CEO role immediately. Former Greater China leader Steven Chang quit more than one year ago before he headed to Tencent to be its corporate vice president in charge of online media advertising sales.

In addition to increased geographical responsibilities, Chikli will also build the Performics and Newcast businesses across Greater China and assume regional client leadership for the LVMH account.

Reporting to Chikli will now be:

Lim's position will remain vacant until the agency finds a replacement. Her counterpart, Mathias Chaillou, remains as managing director of Optimedia China.

Commenting on Chikli's promotion, Gerry Boyle, APAC chairman of ZenithOptimedia, said, “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, has led our business in China to huge growth in revenue, reputation and talent". 

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

18 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

19 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

20 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.