Government body IDA issued a tender in March 2011, calling for agency proposals on its media planning and buying business.
Maxus was incumbent on the account which is estimated at US$800,000.
IDA aims to build a vibrant infocomm ecosystem by attracting multinational corporations and innovative foreign companies to Singapore to complement local infocomm enterprises and start-up companies. It also seeks opportunities to grow the infocomm industry by facilitating the entry of Singapore infocomm companies into the global marketplace.
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