Asiya Bakht
Jan 12, 2010

Zee TV appoints MEC as media AOR

MUMBAI - MEC has been awarded the Zee Entertainment account following a media review.

Zee TV appoints MEC as media AOR
Zee is one of the largest Media and Entertainment group in India with leading channels across almost all genres - Zee TV, Zee News, Zee Cinema, Zee Marathi, Zee Bangla among others. In the last three months, Zee TV has the most number of shows in the Top-50 shows list (20 shows), followed by Colors (17) and Star Plus (12). (Source: TAM C&S 4+)

“We are delighted with the opportunity to partner with an entertainment powerhouse like Zee”, said T Gangadhar, managing director of MEC India. “Zee’s repertoire of channels is unparalleled and we look forward to contributing our integrated thinking and taking the business to even greater heights”.

Punit Goenka, managing director of Zee Entertainment Enterprises said: “We are happy to announce the appointment of MEC as our media planning and buying agency. We look forward to working together to ensure we have the best possible inputs into our business.”
 
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

2 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

2 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

3 hours ago

PR Awards Asia-Pacific 2025 open for entries

Campaign Asia-Pacific launches the PR Awards Asia-Pacific 2025, with entries due by April 8. Submissions must cover work from January 2024 to April 2025.