MANILA – Y&R Philippines has won the business to create a new global brand for Republic Biscuit Corporation (Rebisco).
The business was won through a pitch against Blue Bottle and Creative Juice. The appointment is immediate.
Rebisco is one of the leading snack food companies in the Philippines. While mostly a domestic brand, the company is already exporting products to other countries through its export group.
Y&R will create a new corporate logo and packaging for the brand to identify the vast array of snack foods, including biscuits, nuts and seeds, cakes and candies, under the Rebisco family brand.
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