PHILIPPINES - Y&R Philippines has scooped the summer promotional duties for Beach Hut Max 100 Sunblock, following a four-way pitch.
With the win, Y&R Philippines will be responsible for growing the brand in the mainstream marketplace in the Philippines. This involves emphasising the importance of high SPF protection in a tropical country known for its high temperatures and beaches during the summer season through radio campaigns, shopper marketing and activation work.
Produced by manufacturing firm Naturale Labs, Beach Hut Max 100 Sunblock is the first SPF 100 sunblock to be introduced in to the Philippines market.
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