Y&R China name Riggs to spearhead IMC unit

Riggs has previously worked on MNC accounts including Sony, Singapore Tourism, Danone, Bacardi at Y&R Singapore; prior to that, he was director of IMC at Publicis where he designed campaigns for Nokia, HP, and P&G.

Riggs will expand the new unit to Y&R Guangzhou and Beijing later this year.

Meanwhile, Y&R has also appointed Daryl Juinio (right) as client service director in charge of the newly acquired French water brand Danone. A veteran of 15 years, Juinio was previously the regional account director for Saatchi & Saatchi Guangzhou for eight years serving P&G oral care brands.

Henry Chan, MD, Y&R Shanghai said: “Our business is going from strength to strength, as we get more work from existing clients and new accounts.”