Kenny Lim
Jan 14, 2009

Bhasin appointed Y&R Thailand CEO

BANGKOK - Y&R has appointed Sanjay Bhasin (pictured right) from its regional office in Singapore to CEO of its Thai operations.

Bhasin appointed Y&R Thailand CEO
Former Thailand CEO, Sohn Chongsrichan (left), will now take on the newly created role of chief business advisor and director to drive and inspire current clients to develop their communications strategy and business.

Bhasin started his career with Y&R in New York in 1993 and joined DYR/Wunderman in Singapore in 1999 as regional account managing director to run its Citibank business across Asia-Pacific.

He was also chief client officer and has worked on regional clients such as Accenture, Campbell’s, Caltex, Danone and TNT.

Amber Brahmachary, president of Y&R Asia said: “Given the importance and growth of our operations in Thailand, we are happy to have put in place a leadership team that will take us to the next level. I am confident that this powerful leadership team will further enhance the creative achievements of Y&R Bangkok, and put the agency on an even higher creative trajectory in the region.”

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.