David Blecken
Oct 2, 2009

Yeo returns to Kreab Gavin Anderson to lead investor relations

HONG KONG - Public relations firm Kreab Gavin Anderson has named Jenny Yeo director and head of its Asia (ex-Japan) investor relations practice.

Yeo returns to Kreab Gavin Anderson to lead investor relations
Yeo is rejoining the company after a stint as vice-president of corporate communications and investor relations at China Hongxing Sports. Prior to that, she was employed by Kreab Gavin Anderson in Singapore, where she was responsible for a number of cross-border and local company listings and secondary offerings on the Singapore Exchange.

Yeo said that the increasing importance of Asian companies in driving global growth meant that “the spotlight is falling even stronger on the way they communicate with investors”.

She will be based in Hong Kong and report to Richard Barton, managing partner for Asia ex-Japan.

Gavin Anderson merged with Kreab Group, a Swedish consultancy, in February. In July, the network hired former Credit Suisse executive Tom Grimmer as managing partner in China.

Related Articles

Just Published

21 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

21 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

21 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

22 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.