David Blecken
Oct 2, 2009

Yeo returns to Kreab Gavin Anderson to lead investor relations

HONG KONG - Public relations firm Kreab Gavin Anderson has named Jenny Yeo director and head of its Asia (ex-Japan) investor relations practice.

Yeo returns to Kreab Gavin Anderson to lead investor relations
Yeo is rejoining the company after a stint as vice-president of corporate communications and investor relations at China Hongxing Sports. Prior to that, she was employed by Kreab Gavin Anderson in Singapore, where she was responsible for a number of cross-border and local company listings and secondary offerings on the Singapore Exchange.

Yeo said that the increasing importance of Asian companies in driving global growth meant that “the spotlight is falling even stronger on the way they communicate with investors”.

She will be based in Hong Kong and report to Richard Barton, managing partner for Asia ex-Japan.

Gavin Anderson merged with Kreab Group, a Swedish consultancy, in February. In July, the network hired former Credit Suisse executive Tom Grimmer as managing partner in China.

Related Articles

Just Published

5 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

6 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

6 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

10 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.