Staff Reporters
Apr 25, 2012

XM Gravity appoints chief operating officer in Indonesia

JAKARTA - XM Gravity has appointed Indonesian digital veteran Nanda Ivens as its chief operating officer.

Nanda Ivens joins from Edelman
Nanda Ivens joins from Edelman

Ivens joins XM Gravity from IndoPacific Edelman Indonesia, where he served as director of the company’s digital, technology and consumer practice. He also served as the Indonesia director of Edelman Digital since 2008.

The appointment strengthens the agency's senior management team to support growth following the acquisition of JWT’s XM Asia-Pacific in March.

Kevin Mintaraga, XM Gravity’s CEO, said, “He’s a very senior, well-known figure on Indonesia’s digital scene, and a real asset to XM Gravity.”

Last week, XM Gravity was named digital agency-of-record for XL Axiata, one of the largest telecommunications companies in Indonesia.

XM Asia-Pacific, a division of JWT, completed the acquisition of digital and social-media marketing agency PT Magnivate Group last month. The company was subsequently rebranded as XM Gravity.

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