wwwins Consulting wins Swire Hotels brief

wwwins will be charged with building the hotel’s website and launching a paid-search campaign.

wwwins, a subsidiary of the digital network Isobar, will launch the domain this month ahead of the hotel’s opening in October.

Dwayne Serjeant, creative director of wwwins Consulting Hong Kong, said: “We approached the pitch with not only a view to translate the experience of The Upper House’s brand, but also to emphasise the entire customer journey. Unfolding the experience is one part of the engagement, but we never forgot that once the consumer is engaged, we need to bring the sales cycle to a close and garner bookings.”

The appointment extends the relationship between Swire and the agency, which worked on the relaunch of Pacific Place’s website in December of last year.

In July, Swire Properties became the first client to use wwwins’ new CRM platform Astro, which tracked the performance of Swire’s Star Street properties on Twitter and Facebook.