Jane Lin-Baden resigns from Isobar after a decade

Jane Lin-Baden has resigned from her position as CEO of Isobar Asia Pacific to pursue other career opportunities. One of her possible next steps may be "a profit-generating social enterprise" mentioned in this Isobar corporate blog, or "something that allows the reimagination of the potential of business and people through commercial value", she revealed. 

She will support the agency's transition to a new leader until end of July. An announcement will be made in due course, according to the agency. Global CEO Jean Lin will oversee Isobar's regional business for Asia Pacific in the interim.

Lin-Baden said in a statement provided to Campaign: “I am deeply grateful for the experience of working at Isobar and Dentsu Aegis Network. Being part of the best digital agency network that brings transformation and innovation to our clients has been a privilege for me. After a rewarding journey of 10 years, I feel it is time now to pause and pursue new perspectives in my professional and private life. I will continue to celebrate the successes of the inspirational leaders and exceptional colleagues in the network.” (Click here to read her account on whether family should be a reason for women to retreat from career progression).

The strong advocate of women in leadership as well as gender diversity joined Isobar's China office officially in January 2008 as managing partner, when she folded her own startup into (Jean) Lin's company known as 'wwwins Consulting', which was later rebranded to Isobar. Lin-Baden then moved into various senior roles like chief operating officer for Greater China and CRM practice leader for Asia Pacific.

In 2010, she took a sabbatical year to volunteer in several children's programmes with her family. In May 2013, the Taiwanese native was promoted to CEO of Isobar China Group, and subsequently CEO of Isobar Asia Pacific in June 2016, overseeing 28 offices across 13 markets in the region.