Staff Reporters
Mar 12, 2012

Wunderman wins Robomaid Australia

SYDNEY - Wunderman has been appointed as agency of record for Robomaid Australia, which markets a line of self-sufficient vacuum cleaners.

Wunderman wins Robomaid Australia

The company has retained Wunderman, without a pitch, as strategic partner for all of its advertising and marketing, including data and analytics.

Robomaid will be looking to Wunderman to help expand its business, according to Emma Hodge, sales and marketing manager of Robomaid Australia. "Our engagement with them so far has been impressive, and their ability to cater to a fast-moving industry is perfect for our needs,” she said.
 
The agency plans to help the brand move from challenger status to that of leader with the use of smarter analytical marketing, said Jo Lloyd, Managing Director of Wunderman. “We’re delighted to partner with such an innovative, results-driven brand," Lloyd added.
Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Meta introduces ads on Threads

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

15 hours ago

Fuji TV leaders resign amid sexual misconduct case

Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.

22 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

22 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.