Chantelle Pang
Jul 29, 2011

Wunderman launches new promo division

SYDNEY - Wunderman has opened a specialist promotions division to expend the growing opportunities in the promotional digital space.

The new Wunderman promotions division team
The new Wunderman promotions division team

“It quickly became apparent that promotions have become an intrinsic part of the digital landscape and can have significant impact on customer relationship management and loyalty programmes. We are finding that clients are keen to explore promotional opportunities outside of their traditional channels,” said Jo Lloyd, managing director of Wunderman.

Chris Yeo will lead the new Wunderman team, alongside Christine Watts and Arianne Flintoff.

“We will look at how other Wunderman clients can build an innovative and compelling promotional offer to drive engagement and purchase,” commented Yeo on how the team would initially manage the Coke Unleashed transition, a business that the agency won recently.

Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

22 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

23 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.