WSJ hires marketing director

Luk (pictured) will be based in Hong Kong and oversee all brand and marketing activities for The WSJ's  print, online and mobile editions in Asia and report to Shawn Hiltz, The WSJ's vice-president of marketing for Asia-Pacific who is based in Hong Kong.

Before joining The WSJ, Luk was the brand and communications manager at The Economist Group in Asia for five years, where he was responsible for circulation marketing, conference marketing and brand communications for the region. 

Luk previously held several positions with International Customer Loyalty Programmes, providing customer relationship management and data-based marketing strategies for clients. He also served on the partnership marketing team for Cathay Pacific Airways’ Asia Miles, and on the Northwest Airlines marketing team in Hong Kong.

Christine Brendle, publisher of The WSJ and managing director of Dow Jones & Company in Asia-Pacific, reckoned Christopher’s deep knowledge of the local business community and luxury consumer audiences will help strengthen the Journal’s marketing initiatives in Asia.

The WSJ recently launched a series of digital initiatives which has included the launch of a Hong Kong section in both English and Traditional Chinese; the launch of lifestyle site Scene Asia; the expansion of its Real Time commentary suite to include offerings in Chinese, Japanese, Hindi and Korean; and the expansion of The WSJ’s iPad app to include an Asian edition.