W+K Shanghai announces new ECD duo

Li joined Wieden + Kennedy in 2006 as a copywriter shortly after its launch in China. He has worked on various Nike campaigns as well as work for  Coca Cola, Heineken, and Levi’s.

John C Jay, Wieden + Kennedy's global CEO, said Li had used his creative abilities to interpret and solve multi-cultural issues for global clients. “His love of China, both its history and future ,has given Wieden + Kennedy a wonderful leader as we continue to follow our mission since opening in Shanghai, to ‘Do good things for China’.” Jay said.

Li echoed that they strived to promote local creativity in China through different platforms like music, entertaintment, art and even in libraries.

Meanwhile, Simons joins W+K Shanghai from DraftFCB New York, where he was chief creative officer. He was previously regional ECD at FCB in Sydney.

He started as an art director in KHBB in London and worked as a creative director on Nike at Wieden + Kennedy Portland from 1995 to 1998.

“Michael Simons has the unique blend of Wieden + Kennedy creative DNA from his earlier years in Portland, a strong passion for the craft of advertising, and a long history of nurturing new talent,” said Jay. “His global brand experience make him a perfect new leader for Wieden +Kennedy Shanghai as we gear up for China’s future.”

Reported in October, Jason White has taken on the post of managing director at Wieden + Kennedy Shanghai, following the recent departure of long-serving predecessor Kel Hook. Its previous executive creative director Nick Cohen also resigned from the agency in late August.

Wieden + Kennedy Shanghai’s current clients include Nike, Converse, Levi’s, Tiffany&Co, Procter & Gamble, and iShares.