Will you buy an iPhone 4?

Will I buy an iPhone 4? Yes, I cannot resist.

The improved call quality and seven hour battery life will mean that I can actually use my device as a phone, yet my stomach churns at the idea of a further two years handcuffed with a carrier who can't provide decent coverage in a city the size of a noodle bowl - that aspect of the 4G equation doesn't feel that user-friendly to me.

I'm also not yet convinced by the Video calling feature dubbed “Facetime”; it's is a bit Star Trek – not many people, other than myotologist, will want to view the inside of my ear, will they? There are a few moments that I will enjoy showing a Live image of my surroundings, or saying hello to my children, but for the sacrifice of an afternoon on the golf course masquerading as a meeting, I'm not sure that's a good value proposition.

As for the multi-tasking feature – the fact that I cannot currently multitask is actually a major advantage and a key contribution to me paying attention on conference calls. So apologies colleagues... when you can hear the sound of paper being flicked into the trash can, that'll be me "multi-tasking".

Steve Jobs has allegedly claimed the glass is adapted from Kryptonite – but I'm dreading the sound of breaking glass as Loehnis Junior uses my '4' to swat cockroaches whilst playing games on my phone. Glass "30x stronger" is simply not strong enough for my needs. I pity my insurer.

I am however delighted that they have changed the format of the SIM to help discourage the Rotten Apples of their fan base – the Chinese jailbreakers. It will encourage some much needed product innovation and technological advancement, in the 48 hours it will take them to find away around it.

I am genuinely excited with the addition of iMovie so that I can edit interviews and consumer panel on my way to client meetings, and upload video's straight to blogs and youtube (minus those awful bits); not to mention the Gyroscope which is a gauntlet thrown at the feet of apps developers, like a big black truffle in the hands of a master chef.