Advertising Analysis Opinions
Darren Woolley
Nov 22, 2021

Where is it written that marketers must write better briefs?

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

(Shutterstock)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

2 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

4 Southeast’s Asia’s top 50 brands 2025

Mindshare, EssenceMediacom China chiefs exit

5 Mindshare, EssenceMediacom China chiefs exit

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

6 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

GroupM tells staff about redundancies as restructure hits UK

7 GroupM tells staff about redundancies as restructure hits UK

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

8 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Women Leading Change Awards 2025: Winners revealed

9 Women Leading Change Awards 2025: Winners revealed

Group M officially rebrands to WPP Media

10 Group M officially rebrands to WPP Media

Related Articles

A perfect brief is one sentence long
Nov 1, 2021
Bob Hoffman

A perfect brief is one sentence long

The ethical dilemma of pitching: should agencies charge for their pitches?
Aug 13, 2024
Hannah Kimuyu

The ethical dilemma of pitching: should agencies ...

No, I can't list the 'best' agencies. Sincerely, a pitch consultant
Oct 19, 2020
Darren Woolley

No, I can't list the 'best' agencies. Sincerely, a ...

How marketers have become secret weapons in the great pitching wars
The Information
Nov 27, 2023
Jennifer Small

How marketers have become secret weapons in the ...

Just Published

Publicis CEO Arthur Sadoun joins speaker line-up for Campaign House at Cannes Lions
8 hours ago
Staff

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

Mark Read to step down as WPP CEO after seven years
11 hours ago
Gideon Spanier

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

Agency Report Cards 2024: We grade 25 APAC networks
13 hours ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Got2be and Jung von Matt Nerd launch Roblox games for Pride month
14 hours ago
Will Green

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.