Benjamin Li
Mar 15, 2011

Weber Shandwick bolsters consumer marketing team in China

BEIJING - Weber Shandwick has appointed Alice Lee as account director and Zoe Wu as account manager for its China consumer marketing team.

Alice Lee and Zoe Wu
Alice Lee and Zoe Wu

Both will report to Vivian Liu, vice-president of the consumer marketing practice in Beijing. 

Lee has 10 years of experience in PR and marketing, with a significant record of delivering successful work for luxury brands and clients such as Gucci, Louis Vuitton, Aston Martin and Apple.

Wu joins Weber Shandwick after eight years in consumer PR. She has created impactful strategies for clients such as Cartier, Bombay Sapphire, Novo Nordisk and Moschino, and was most recently marketing communications manager at Chinese cosmetics brand Lafaso.

“Alice and Zoe both have exceptional credentials and will provide exciting new energy to our consumer marketing practice. We’re very happy to have them on board," said Liu.

In addition to Lee and Wu's appointment, Weber Shandwick Hong Kong also hired Jeremy Cheung as VP of its consumer marketing team in January.

Source:
Campaign China

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