Worldwide chief executive at Ogilvy & Mather Miles Young will lead the search as the judges' chairman for this inaugural Warc prize for Asian stategy.
The prize is open to all brand owners and agencies and will be judged by a panel of senior clients and global strategy experts, including P&G's Sumeet Vohra and Unilever's Reynold D'Silva.
The focus is on insight and strategy and can include anything from the launch of a new product, a 'big idea' based on fresh insight or innovative use of media.
"The world is watching the rapid growth of Asia with fascination," said chief executive of Warc Rufus Olins, "For Warc it is an increasinlgy important market and with the launch of the prize we intend to shed some light on the new behaviours and the best thinking in the region."
The case studies will appear on Warc's global platform of marketing best practice.
The entry deadline is 18 March 2011. Go to Warc.com/asiaprize for more information.
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