The people at Mars Pedigree really want young couples to adopt dogs (and then buy dog food). So along with Colenso BBDO, Pedigree is helping make that happen with a new campaign that includes not only three funny films and amusing outdoor ads (below) but also an online quiz to be taken with your partner and—best of all—an uproarious slide deck that you can use to convince your partner that a pup is a better idea than a human baby.
Ad Nut, who's no fan of dogs (known to Ad Nut and Ad Nut's ilk as murderous beasts), admits that all this material is fairly convincing. What is certain is that it's a tremendous campaign. Enjoy.
CREDITS
Client: MARS
Client: Fabio Alings, Global Brand Director PEDIGREE
Client: Cormac Van Den Hoofdakker, Segment marketing manager - PET
Agency: Colenso BBDO
Production Company: 3&7
Photographer: Steven Boniface
Media Agency: Wavemaker
 Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'. |
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