The appointment is effective immediately.
Sanchez will drive integration between clients’ PR and social strategies. He is based in Singapore but will be working on regional projects across Asia.
A native of Spain, Sanchez has worked at some of Europe’s most creative social and buzz marketing agencies such as Shackleton, Arroba and Vanksen Culturebuzz on digital campaigns for brands including Absolut, Nike, Nokia, Quiksilver and Packard Bell.