Confirming the decision to appoint Vizeum, Anirudh Bhuwalka, MD and CEO of Asia MotorWorks said "We are optimistic that Vizeum will be able to add value to our communication investment resources."
S Yesudas, managing director for the Indian Subcontinent at Vizeum, said: "We are extremely delighted at the opportunity to build this prestigious brand from a very early stage of its life. It is a hugely challenging assignment and radical thinking, coupled with our passion to operate as the extended brand management team of the client will ensure our success with the brand.”
AMW is a leading player in the heavy commercial segment specialising in the manufacturing of trucks in the 25 tonne and above segment. Within a short span of five years, AMW has consistently delivered products that increase productivity and profits for its customers.
The account will be handled out of Vizeum’s Mumbai office.
At the beginning of the month, Vizeum India also picked up the media business of Credila Financial Services, an HDFC Limited Venture.
S Yesudas, managing director for the Indian Subcontinent at Vizeum, said: "We are extremely delighted at the opportunity to build this prestigious brand from a very early stage of its life. It is a hugely challenging assignment and radical thinking, coupled with our passion to operate as the extended brand management team of the client will ensure our success with the brand.”
AMW is a leading player in the heavy commercial segment specialising in the manufacturing of trucks in the 25 tonne and above segment. Within a short span of five years, AMW has consistently delivered products that increase productivity and profits for its customers.
The account will be handled out of Vizeum’s Mumbai office.
At the beginning of the month, Vizeum India also picked up the media business of Credila Financial Services, an HDFC Limited Venture.
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