Vietnam ad revenue to surge to US$3 billion, says new report

In 2010, as revenue in Vietnam reached US$1 billion. ARTI noted that foreign advertising agencies have earned only 7 per cent to 10 per cent of the total revenue, with the remainder going to local agencies and media owners.

In general, according to the report, foreign agencies only draw up the overall strategy, while they sign advertising contracts through local agents.

Outdoor is the most popular media platform in Vietnam, constituting for 20 per cent of the total revenue last year, based on its strenght as a cheaper, more convenient and more efficient platform.

Meanwhile, the Vietnam Advertisement Association (VAA) added that the Vietnam market is one the fastest growing markets in the world with the average growth rate of 20 per cent to 30 per cent per annum.

VAA said this was the result of local enterprises realising the importance of advertising in their businesses, and becoming more willing to spend.