News The Work
Staff Reporters
Apr 26, 2012

Vespa India launches its first digital campaign 'Once upon a Vespa'

MUMBAI - In the run-up to the launch of Vespa in India today, OgilvyOne Worldwide, in partnership with Meridian Communications has launched an interactive campaign and contest to communicate the brand's history.

Vespa has launched in India
Vespa has launched in India

Via an interactive site and a Facebook page, 'Once upon a Vespa' gives users a tour of the brand's heritage, attitude and "love for the open road". 

The contest, which kickstarted on 11 April and will run until 6 May, engages consumers by focusing on the brand's origins, its impact and its influence on popular culture. Prizes offered include a trip to Italy and Vespa scooters. 

“With a brand like Vespa, we had to create an extremely immersive story around its iconic lineage and interesting anecdotes, which is what Once Upon A Vespa is all about,” said Prasanna Kulkarni, senior creative director at OgilvyOne Worldwide.

Source:
Campaign Asia

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