Jane Leung
Mar 8, 2010

Universal McCann takes Panasonic in Australia

SYDNEY - Universal McCann (UM) has won the media buying and planning business for electronics giant Panasonic in Australia, following a three-way pitch against OMD and Ikon Communications.

Panasonic Lumix Australia
Panasonic Lumix Australia
Panasonic intends to increase brand awareness and its nationwide reach in the over crowded electronics marketplace.

Gemma Lemieux, director of market communications at Panasonic, said the company is planning on expanding sub-brands like Lumix cameras and launching 3D televisions in Australia. The first campaign is set to break in April.

Henry Tajer, CEO of UM Australia and president of UM Asia-Pacific, added that this new business win adds a major development to the agency.

The incumbent media agency is Essence Media. Advertising agency, Campaign Palace, is unaffected by the win.
Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

7 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

8 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.

15 hours ago

'Creativity is under duress': David Droga as he ...

“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.