Jin Bo
Feb 16, 2011

UM wins full-service mandate for Amorepacific Hong Kong

HONG KONG - UM has won a full-service communications mandate from Amorepacific Hong Kong. The mandate covers communication activities in Hong Kong for the company’s cosmetic brands Laneige and Sulwhasoo.

UM partners with Amorepacific.
UM partners with Amorepacific.

UM's responsibilities include communications and media planning, media buying and execution, as well as digital and social media strategy.

UM was named to the account following a competitive tender.  According to insiders, the strength of the UM team, its innovative ideas and unique systems, especially C.A.T. and Matrix, were driving factors in the recent win.

Chris Skinner, UM managing director, said the agency is delighted to "work with such fabulous brands as Laneige and Sulwhasoo, and moreover, to collaborate with a client that is as passionate about innovation as we are."

"The utilisation of our Channel Allocation Tool (C.A.T.), which has over 80 contact points, was pivotal to our success," he added.

Source:
Campaign China

Related Articles

Just Published

15 hours ago

YouTube enhances Shorts brand options for social ...

New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.

2 days ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

2 days ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

3 days ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.