amorepacific
Is K-beauty’s reign coming to a close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
Carat wins Amorepacific China media business
Remit includes all the company's brands, including Sulwhasoo, Laneige, Innisfree and Mamonde.
CASE STUDY: How AmorePacific created space for Cushion
South Korean cosmetics brand AmorePacific had to figure out a way to introduce a completely new product category to customers when it created its Cushion.
UM wins full-service mandate for Amorepacific Hong Kong
HONG KONG - UM has won a full-service communications mandate from Amorepacific Hong Kong. The mandate covers communication activities in Hong Kong for the company’s cosmetic brands Laneige and Sulwhasoo.
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