Benjamin Li
Jul 8, 2011

UM China's chief strategic officer, Amy Peng, resigns after five months

BEIJING - Amy Peng, UM China’s chief strategic officer has resigned from the company after five months.

Amy Peng, chief strategic officer of UM China, has resigned after five months
Amy Peng, chief strategic officer of UM China, has resigned after five months

Reported in February, UM China appointed Amy Peng as its chief strategic officer, with nationwide responsibilities. She reported directly to UM China CEO Simon Woodward and COO Lisa Wei, but both have also resigned from the agency recently.

Campaign reached out to Mediabrands’ PR director and Daniel Simon, the agency's Asia Pacific chief operating officer for comments; but neither had comment at press time.

 

Source:
Campaign China

Related Articles

Just Published

21 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

21 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

21 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

22 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.