BEIJING – UM China has appointed Van Zhang as national tactical planning director, effective immediately. He will be based in Beijing.
With over ten years' experience in media and advertising, Zhang is expected to strengthen the agency's media buying team. Previously he had worked with Mindshare, Dentsu and Leo Burnett.
"I am sure that Van will help improve UM's media buying services to another level," said Lisa Wei, UM China COO. "I look forward to future cooperation with him."
Zhang said he felt honoured to join UM China, saying that he hopes to integrate media negotiations and improve services with his team.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
.png&h=268&w=401&q=100&v=20250320&c=1)
